Loyalty program and tiers

After Loyalty is enabled, open Loyalty → Program and Loyalty → Tiers.

Program

1. Open your event in Dashboard.
2. Go to Loyalty → Program.
3. Set the program name and membership options used by your event.
4. Save changes.

The program is the container for tiers, rules, and rewards for this event.

Tiers

1. Go to Loyalty → Tiers.
2. Create or edit tiers in the order customers should progress.
3. Configure auto-enrollment into the base tier when that fits your event.

You can enroll members in bulk from a tier using CSV—see Memberships.

Packs and catalog

Some events attach loyalty enrollment to packs or catalog items so check-in or purchase enrolls the guest automatically. Confirm your pack configuration after the program exists.

Worked example: setting up “Festival Rewards”

A festival wants a loyalty program that rewards every wallet top-up and gives its biggest spenders a visible perk. The program itself only needs a few decisions before tiers and rules are built:

1. Go to Loyalty → Program and name it something guests will recognize, for example Festival Rewards.
2. Decide the auto-enrollment behavior: turn it on so any guest who tops up a wallet is automatically enrolled in the base tier, with no manual sign-up step.
3. Under Earn currency, set Loyalty token to a dedicated token currency such as Loyalty Points, rather than reusing CRD. Points earned by rules are stored against this token, kept separate from real money balances.
4. Save. The program now exists as a container, ready for tiers, rules, and rewards.

Everything a member earns, redeems, or qualifies for (points, discounts, free products) is configured on the pieces underneath the program, not on this page itself. Treat Program as the on/off switch and naming step, then move straight to Tiers.

Rules & rewards Define how discounts and earn work at POS.