Marketplace Analytics

Marketplace Station Analytics provides operators with a real-time financial breakdown of all vendor sales processed at a Marketplace POS station. It shows how much the vendor sold, what fees were deducted, and the final station balance required for vendor settlement.

This page explains:

• Where to find Marketplace analytics
• What each field means
• How cash sales are handled
• How fees affect the station balance
• Example calculations
• How rounding and tax impact totals
• Disclaimers around real-world differences

Marketplace Analytics is essential for operators who monitor vendor performance, reconcile station revenue, and prepare settlement reports.

1. Where to Access Marketplace Station Analytics

Note

Make sure to Enable Marketplace at the event level before configuring fees.

Marketplace Analytics are available for each individual Vendor or Bar station.

1. Edit your vendor or bar station.

2. Click on “Marketplace”.

Note

Marketplace analytics are in addition to standard analytics which provide a breakdown of all detailed sales for the station.

2. Overview of Marketplace Analytics Layout

The Marketplace analytics page is divided into several key sections:

• Station Net Proceeds
• Inflows and Outflows
• Balance

Each section provides a breakdown of the various elements that contribute the the figures and are described in detail below.

3. Station Net Proceeds

Station Net Proceeds is the amount due to the vendors after deducting all fees and cash sales.

Net Proceeds = Total Gross Sales – Marketplace Fees - Payment Fees - Cash Sales - Discounts

3.1 Total Sales

The total gross value of all Marketplace transactions processed at this station, including:

• Cashless (wallet / wristband / stored value)
• Cash
• Card
• SoftPOS

3.2 Cash Sales

Cash sales are amounts collected directly by the vendor in cash.

These amounts are negative and deducted from the station’s gross sales to calculate net proceeds.

Any fees calculated on cash sales are due by the vendor to the marketplace owner.

Example:

Statement	Net Proceeds
Sale	$10.00
Cash Sale	-$10.00
Marketplace Fee	-$2.00
Vendor Net Proceeds	-$2.00

3.2 Marketplace Fees

This includes all fees applied for all transactions processed by the vendor at this station including Fixed Fees & Variable Fees capped by a Maximum and Minimum Marketplace Fee.

3.2 Payment Method Fees

This includes all payment method fees applied to all transactions.

3. Inflows and Outflows

Inflows & Outflows represent any external adjustments to the vendor’s balance, including:

• Manual or Automatic settlements (ie: Manual Wire transfer, cash payout)
• Manual charges (ie: Charging Rent, Electricity, Cleaning …)
• Corrections (ie: Customer service refunds…)
• Reconciliation adjustments (ie: Payment Fee surcharges)
• Refund adjustments (ie: Chargebacks)

Outflows increase or decrease the final balance of a station.

4. Balance

This is the amount owed to the vendor (or owed by the vendor):

Final Balance = Net Proceeds + Inflows - Outflows

This is the reference amount used to settle vendors in full or partially.

Common outcomes:

• Positive Balance → organiser owes vendor
• Negative Balance → vendor owes organiser (usually due to outflows, high cash collections with fees due to the organiser)